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Building an eco-system

January 17th, 2012 No comments

I remember buying used books in the college book store. I was amazed how expensive they were, but I remembered most how heavy they were as I quickly learned not to carry them with me to classes. That’s a shame because having the book there to refer to right after a lecture might have made it easier to work out the problems assigned. We actually used books during class in elementary school; keeping these heavy things with us was a necessity. So was a sturdy backpack.

I predict Apple wants to change all that. In the process, they want to improve the way we learn and even the way books, themselves, are created. The Kindle and Nook are both excellent eBook readers. They are light and easy to read in typical light. But textbooks, especially those for earlier grades, are in color. Interacting with textbooks can make them more effective and more stimulating. Have a textbook that’s attached to the internet, so it can be updated, fact checked, compared with other sources, and shared with friends makes it even more powerful. E-readers fall short on interactivity because their beautiful screens are slow to refresh, and their unsophisticated, but perfect just for reading, software is limited. That’s what keeps them cheaper (around a fifth of the price of an iPad) but whypreferred iPadsto Kindles.

The iPad isn’t new, so why hasn’t it already become the text book replacement I suggest it should be? Apple’s been here before, but it’s all about the eco-system. As each new Android phone is released with better and better specs, even than Apple’s offering, pundits predict it will kill off the iPhone. It doesn’t happen because, like buying into a camera system, buying an iPhone is gaining access not only to a nifty phone, but also a huge app-store, and giant accessory market.

In order to bring iPads to classrooms, Apple needs an eco-system. This, I predict, is what Apple will announce Thursday, 19 January. Many are calling it GarageBand for text books. It really means that by making the tools available to develop textbooks, new, interactive textbooks that take advantage of all of the iPad’s features, Apple can crowd-source the eco-system that it needs to build out this market. This is not to say that suddenly everyone will be able to make text books that the Texas Board of Education is likely to accept, but there is still a need for iPad compatible tools that make this development much easier. Tools that expand the interactivity of the book with the rest of the world. Imagine how much better Facebook would be if kids we’re able to share references from their homework instead of just the latest “re-post this if you think….” Apple has a long history of enabling content creators, and not just content consumers. Not a bad strategy if you develop tools to both consume and create digital content. If you want to know where Apple is going in the future, expect them to look for opportunities to enable one side or the other of the content equation.

And check back in a couple of days to see if this is at the heart of Thursday’s announcement.